Fax Numbers, Fax Marketing & Other Advertising Methods.

Question: Is fax broadcasting an effective marketing strategy in 2008?

(Posted by: michael_patrick_mcnally on 2008-10-18 21:23:08)

I own a startup at http:/ / www.chronopolicy.com - an employee scheduling software service that enforces time and attendance policy and tracks employee work activity in corporate workforces. Is fax broadcasting an effective marketing strategy or do fax attendants simply toss these materials in the nearest recycling bin?

Posted by: Doran P on 2008-10-19, 00:25:50

When I get a solicitation over the phone, fax, or my cell....that company goes straight on my "I will never do business with these companies " list. Nothing pisses me off more than phone solicitation....I expect many more feel the same way. direct mail is the way to go....the mailbox is the fisrt place people go when they get home.

Posted by: mjjlam on 2008-10-18, 22:30:00

Fax these day are useless.... i would say that the better way for you do the promo are. offer the software combine with others HR relate. write a blogs about the software and post it to Cnet. I think the effective way is write the blogs and let ppl know what can it do and what can it get most out of the investment if they chose to,beneficial of the software,good luck with your business.

Posted by: PiggiePants on 2008-10-18, 22:50:15

Regardless of whether it gets read or not, it may not even be legal unless these are companies with which you have an EBR (established business relationship) or which has specifically requested your faxes. The Telephone Consumer Protection Act (TCPA) and Federal Communications Commission (FCC) rules generally prohibit most unsolicited facsimile (fax) advertisements. In addition, the Junk Fax Prevention Act, passed by Congress in 2005, directs the FCC to amend its rules adopted pursuant to the TCPA regarding fax advertising. The FCC’s revised rules: (1) codify an established business relationship (EBR) exemption to the prohibition on sending unsolicited fax advertisements; (2) define EBR for unsolicited fax advertisements; (3) require the sender of fax advertisements to provide specified notice and contact information on the fax that allows recipients to “opt-out� of any future faxes from the sender; and (4) specify the circumstances under which a request to “opt-out� complies with the Act. See the FCC (Federal Communications Commission) to read and understand the laws on faxes fcc.gov/ cgb/ consumerfacts/ unwantedfaxes.html

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